Emphasis – Emphasis is used to place greater attention on one area/object of the design by contrasting it with other areas/objects. This area will be made different in size, colour, texture, shape, etc. The logo above shows displays high emphasis on the ‘e’ bevelled inside the bright orange rectangle. Your eye immediately turns to the ‘e’ within the orange rectangle rather than the rest of the light grey text, which hardly seems existent next to the orange rectangle.
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